Our Vision

A resilient and thriving West Coast for future generations.

Our Mission

Protect the West Coast safeguards the rich biodiversity, cultural heritage and ecological integrity of this unique region. We strive to protect and preserve not only landscapes and ecosystems, but also the communities whose identities, livelihoods and futures are deeply connected to the land and ocean.

Our Values

Our work is guided by values that shape our approach and purpose. We are

determined and supportive. We persist in our mission with resilience while we foster

collaboration, inclusivity and solidarity.

We believe in restorative justice. We recognise the harm caused by unethical

mining to the land and people, and we believe in processes that support healing,

repair and a more just future.

We are guided by ‘gemeenskap’ (community). We honour the deep-rooted relationships

between people, land and ocean, and we believe that lasting change depends on

collective action and shared responsibility.